Social advertizing in Russian Federation makes you better
Social advertizing is not new in Russian Federation as it can seem. Even lots of years ago social advertizing took significant place in usual life. All Russians who lived in those years remember social booklets and TV spots where concepts of responsibility were declared. The following texts were so much popular: “Save Soviet nature, it’s our mpther”, “Matches are not toys for boys” etc. All these social ads were sponsored by SU government and made by official institutions. Nowadays everything has changed and we can find many various social advertising which is supported by official government, non-commercial companies and private persons. Much money is spent every month on different social campaigns which are created by Russian media campaigns with video spots, social posters, texts etc.
A great deal of international organizations work on the territory of former Soviet Union and many social advertisments from different countries can ve found nowadays in Russian Federation. I am sure that it is really importans as we have a unique chance to use best world experience in the field of social advertizing as our own traditions in this sphere are very weak but we have lots of ideas and creative directors who can make all them visible. That’s why various contests of social advertising are so popular now in former Soviet Union and a lot of professional advertising companies took an active part in such kind of events and if you enter tube sites you can search for many social spots created by the leading Russian organizations but sometimes the visualization of social ideas leaves much to be desired. Still there are quite a lot of interesting social movies on tobacco addiction and other problems. But certainly, we should always remember about the following situation in Russian Federation and the main problems which the government has to solve. One of such difficulties is demographic decrease as too many people die in former Soviet Union and they understand that they should stimulate people to give more births. As an example of social advertizing which concentrated on demographic problems we can mention social posters which were placed in Moscow subway with a lady with three boys on her knees. This post is more uncertain rather than gives replys as there is no man on this poster and the lady looks not very happy.
I think that social advertizing in former Soviet Union just starts its way and in the nearest future we will see lots of great examples of TV spots and social posters as well as complicated social campaigns.